About Us

Welcome to Fire For Effect Coffee Co. Founded in the beautiful landscapes of Cornwall by Connor McLelland, we are more than just a coffee and apparel company; we are a movement fuelled by passion, purpose, and a commitment to making a difference. Our mission began in 2024, driven by a desire to offer not only high-quality coffee and clothing that’ll make your taste buds dance and your wardrobe pop, but to also honour and support our HM forces.

We believe in giving back. That’s why we pledge 20% of our net profits to support HM forces, whether through charitable contributions or events that honour our veterans. We are driven by a mission that goes beyond profit; we are here to make a difference.

Our coffee selection is as unique as a cat wearing a monocle (and just as delightful). Our beans, like the Awash River from smallholder farmers in Ethiopia, are handpicked with love and roasted with passion, to ensure we showcase each farm and how hard they work into producing this amazing coffee. But we believe that great coffee should not only taste good but also do good. So, when you brew with us, you’re not just getting a caffeine fix; you’re joining a community that cares.

With our clothing not only do we want you to look awesome, we want you to feel amazing. Therefore we use natural materials, renewable energy and design every product to come back to the factory, so it can be remade and doesn’t end up in landfill.

So join us as we embark on this exhilarating adventure! Together, let’s brew a better world, one cup and garment at a time. Embrace the challenge, savour the flavour, and be part of a community that stands for something greater. At Fire For Effect Coffee Co., we don’t just serve coffee and fashion; we serve a cause. Are you ready to take the leap with us?