Coffee Sustainability

Coffee

Ethics and sustainability are a huge part of who we are at Fire For Effect Coffee Co and it is underpinned from source to cup.

As our coffee roaster is small, our focus is to deliver the most delicious coffee that we can, in the most ethical way and that always starts from the source.

Due to the size of the roastery, they rely largely on coffee importers and choose to work with a select number of independent green coffee suppliers, who's goals are to ensure that the supply chain is fully traceable, sustainable and help to bring social change within coffee-growing communities.

A great way to promote social change within coffee-growing communities is to connect growers and roasters, in a way that improves price stability at the farm level, distributing income more equally along the supply chain.

Alongside partnerships with importers, the roastery love to work direct with farms and producers, wherever possible. Over the last 3 years, they've developed a great direct relationship with Herbert, a coffee producer from Colombia and one of the founders of the LaREB project.

LaREB project is a collection of coffee farmers coming together to create not just incredible coffees, but also working their own supply chain. This is a quality-driven group dedicated to bringing the best out of already good coffees and focuses on diverse processing protocols. LAREB has already established direct relationships with several speciality roasters, and is providing consistent offerings from the same producers over time, with dynamic profiles.

By working more directly with importers and producers, we create a better understanding of what they do. From how their communities are involved to increasing the amount paid per crop.

If you'd like to hear more or ask any questions about the importers and producers we work with, please get in touch, we'd love to hear from you.